News Release
Monday, February 16, 2026
Roots Natural Kitchen Celebrates Grand Opening of Harrisonburg Location on E Market St
Roots Natural Kitchen is celebrating the grand opening of its Harrisonburg location on March 7, 2026, expanding its presence in Virginia following the success of its university locations at UVA, VCU, and Virginia Tech. Located at 1760 E Market St, the new restaurant sits next to James Madison University, ready to fuel the Dukes. With this opening, Roots is excited to become a go-to spot for JMU students while also serving the greater Harrisonburg community. Menu highlights include favorites like El
