SVTC Luncheon | Online Marketing and the Offhand Selling of Identity

The Shenandoah Valley Technology Council is excited to announce that Michele Strano from Bridgewater College will be joining us for our September luncheon. Her talk will focus on the key characteristics of digital media that have revolutionized the way marketers and consumers interact. While the idea of targeting an audience can be traced back to early newspaper advertising, Web 2.0 enables marketers to gather data about consumer preferences easily and often invisibly. In addition to describing some of the key processes involved in online marketing, Michele will touch on some of the potential concerns we might have in a system that trades privacy for individualized content and convenience.