Fund Development Series Presented by Laurie Jarrett Rogers

The SECOND of a three part series 

Spotlight on Annual Giving

The annual fund serves to establish a base of individual donors that can involve, inform, and create connections with others to your organization. It secures a steady flow of income for programs and services, and provides a launching point for further fundraising efforts beyond this baseline. But what do successful annual fund campaigns look like and consist of? Join us for an introduction to the key components of successful annual fund campaigns.

Participants will walk away with a solidified understanding of:

• Why the annual fund is considered the front line and foundation of all fundraising
• How to prepare for your upcoming year’s annual fund from evaluating the successes from your previous year’s campaign, as well as a series of known benchmarks
• The power of “Thank You” (and why the current conversation about Donor Retention hinges on this!)
• How to engage and involve board members and other volunteers in the annual fund process.