Fund Development Series Presented by Laurie Jarrett Rogers
The SECOND of a three part series
Spotlight on Annual Giving
The annual fund serves to establish a base of individual donors that can involve, inform, and create connections with others to your organization. It secures a steady flow of income for programs and services, and provides a launching point for further fundraising efforts beyond this baseline. But what do successful annual fund campaigns look like and consist of? Join us for an introduction to the key components of successful annual fund campaigns.
Participants will walk away with a solidified understanding of:
Why the annual fund is considered the front line and foundation of all fundraising
How to prepare for your upcoming year’s annual fund from evaluating the successes from your previous year’s campaign, as well as a series of known benchmarks
The power of “Thank You” (and why the current conversation about Donor Retention hinges on this!)
How to engage and involve board members and other volunteers in the annual fund process.
Featuring Laurie Jarrett Rogers
Independent Fundraising Consultant
Since March 1995, Laurie has worked as an independent grant writer for non-profits in the Metro Richmond area. From that position, she has assisted in all aspects of fund raising such as starting or increasing annual funds, formulating strategies for capital campaigns, developing case statements, assisting with board training and development, performing foundation and corporate research, writing grant proposals, creating development plans, assisting with budget development and teaching good stewardship of the relationships with funders. She began her fundraising career in Richmond as the Annual Fund Director at the Valentine Museum and then became the Director of Development and Director of the Capital Campaign, a $30 million effort to renovate and restore the Wickham House and create Valentine Riverside. She has been active in her church where she chaired a $3 million capital campaign, chaired the annual stewardship effort for two years, created and served as chair of the Stewardship Committee and served on the vestry as Junior and Senior Warden. She is currently on the vestry and serving as the Junior Warden at St. Stephen’s Episcopal Church. She is also a member of the Episcopal Diocese of Virginia’s Stewardship Committee and helped develop a stewardship curriculum.
Date and Time
Tuesday Dec 3, 2019 1:00 PM - 3:00 PM EST
December 3, 2019, 1:00PM - 3:00PM
Massanetta Springs Camp & Conference Center
Greenwood Room at Hubler Hall
712 Massanetta Springs Road, Harrisonburg, VA 22801
Cost of attendance is $35 per workshop OR $90 for all three workshops