ELEVATE: Social Media Essentials: What to Post, Why It Works, How to Grow, and How to Monetize (with Jaeda Skye from Skye Media)

Learn how to elevate your social media strategy in this dynamic session led by Jaeda Skye, founder and creative director of Jaeda Skye Media. Jaeda will guide attendees through the fundamentals of creating effective content, understanding why successful posts perform the way they do, and developing a strategy for growth and monetization.

With experience working with brands like Nespresso, Nordstrom, Starbucks, Warner Bros., Poppi, Clinique, and more, Jaeda brings a well-rounded perspective on what it takes to create content that resonates and performs.

This session will help you better engage your audience, strengthen your brand presence, and make social media a meaningful driver of business results. You’ll leave with clear, practical steps you can apply right away—no matter your industry or experience level.

This event is open to both Chamber members and non-members. In order to easily register, please do the following through JMU School of Professional & Continuing Education's website:

1. Create a JMU Non-Credit Student Profile - https://noncredit.jmu.edu/portal/logon.do?method=load
2. Select Your Class - https://bit.ly/ELEVATE_2026
3. Enter discount code "ELEVATE" for Chamber member discount.

Participants in the course will also receive $40 off the cost of enrolling in JMU School of Professional & Continuing Education's Social Media Content Creation Certificate.

​The Harrisonburg-Rockingham Chamber of Commerce ELEVATE Business Education Series partners with the JMU School of Professional & Continuing Education to present a bimonthly professional development program featuring timely topics and engaging speakers throughout the year. These sessions cover various topics designed to help businesses find impactful and creative solutions to the ever-changing needs of today's business owners. They also provide valuable professional development training opportunities and resources to our members and their staff.