Business Smarts - How to Harness the Power of Persuasion

Every day in business you’re challenged with conveying the benefit of your product or service in a way that attracts the right customers. In this workshop you’ll learn four powerhouse elements that will elevate your messaging and bring your business to life for your audience like never before. You’ll leave with a roadmap that you can start using immediately and relieve the stress of trying to figure out if your messaging is on target.

Brooke Anderson, Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

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