Business Smarts · How to Create A Marketing Message That Connects and Sells

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You’ve got a great product or service, one that could make a huge difference to your target market. The problem is your market isn’t listening. How do you create that marketing message that gets your audience to sit up, take notice, ask questions, and buy? In this workshop, learn the foundation for creating a marketing message that connects and sells. Then work through the basic template for structuring that message. By the end of class, you will have the foundation and basic skills you need to create multiple marketing messages that connect and sell.

About the Presenter
Susan owned a small day spa in Staunton, VA called Body & Soul Day Spa, from 2000-2010. She grew the business by 35% at the height of the US recession. She sold the business in 2010 and embarked on learning more to help small businesses thrive and grow. Susan now handles copywriting and consulting for many small businesses both locally and across the US.