Business Smarts - De-Mystifying Strategic Planning

Strategic planning seems overly complex to many people. There are many different methodologies to choose from in approaching strategic planning, but there are basic steps involved in all strategic planning processes. Understanding those steps will help you de-mystify strategic planning. Many organizations don’t take the time to do strategic planning because they don’t understand it. Find out the basic three steps to strategic planning from veteran consultant Robert McFarland, President of Transformational Impact LLC.

Robert McFarland has worked with myriad organizations conducting strategic planning, providing branding guidance, and giving communications counsel to help them envision their preferred future, map the strategy to get there, and create the company culture to bring it to fruition. A leadership consultant, executive coach, and conference speaker, Robert is President of Transformational Impact LLC, a leadership development consultancy helping companies improve their employee cultures to make the companies healthier, more productive, and more profitable. Robert is the author of the #1 international best seller Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew.

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