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About Us

Irina Dovganetskiy created withSimplicity in January 2015, making products for people who are looking for safe, sustainable, and effective alternatives for their beauty and skincare routines. Irina was hesitant about using products with toxins and other harmful chemicals around my newborn and knew there had to be safer products. What started as a hobby turned into a flourishing business.

Our products are free of artificial fragrances, colorants, parabens, bismuth, fillers, gluten, and toxins. Along with that, they are vegan-friendly, cruelty-free, and contain therapeutic grade essential oils. We stand by our products, and are thankful that our customers do as well!


  • Organic Skincare
  • Natural, Organic Makeup
  • 15-Free Nail Polish
  • Handmade in Small Batches