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Harrisonburg Tourism and Visitor Services


Community Organizations

About Us

Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Harrisonburg’s historic downtown is the lively center of the city’s innovative and varied culture. Whether you decide to reconnoiter our accessible 40-block downtown district on foot, on bike or by car, you won’t want to miss any of the exquisite dining options, locally-owned shops, beautifully-restored architecture or one-of-a-kind museums. Leave plenty of time for engaging in exciting events, getting engrossed in historic lore and savoring local food and drink, as Harrisonburg’s trailblazing culinary and arts and cultural offerings are inspiring and abundant.

Harrisonburg is Friendly By Nature!


  • Virginia’s First Culinary District
  • Appalachian Trail Community
  • Virginia Main Street Community
  • Arts and Cultural District