Have you made it easy for strangers to hijack your brand?
It’s often said that branding is storytelling, and it’s a dead-on statement. You wouldn’t ask a stranger with bad intentions to tell the story of your business. But that may be what you’re doing if you don’t take steps to protect your brand identity. Your trademark – the embodiment of your brand - is the place in the mind of a consumer that links your brand to your business. If the brand is not protected, this connection can be lost or needlessly muddled. High stakes indeed.
In this fast-paced session, we’ll discuss -
Friday Jul 8, 2022
8:30 AM - 10:00 AM EDT
220 University Blvd
Harrisonburg, VA
Printed courtesy of www.hrchamber.org/ – Contact the Harrisonburg-Rockingham Chamber of Commerce for more information.
800 Country Club Rd, Harrisonburg, VA 22802 – (540) 434-3862 – information@hrchamber.org