News Release

Reviving Human Connection in Digital Commerce

In the not-so-distant past, a business transaction often came with a smile, a shared moment, maybe even a conversation about the weather or the kids. But the growing dominance of touchscreens, chatbots, and home-office routines has dulled those sparks. Small businesses—the ones built on trust, neighborhood familiarity, and human presence—now face a digital frost. The irony is stark: as the world becomes more connected by technology, the emotional distance between buyers and sellers keeps expanding. For