HARRISONBURG — Sarah Elson, of Massanutten Resort, was recently recognized by the Central Virginia chapter of the American Marketing Association.
Elson, director of business relations for the McGaheysville resort, was named Marketer of the Year at the organization’s 2019 Excellence in Marketing Awards gala on Thursday, according to a press release.
The award recognizes someone who stands out through both work and community service. Elson moved to Virginia in 2005 and built Massanutten Resort’s marketing and public relations department from the ground up, the release says.
The resort has received more than 20 local and national awards and accolades over the last couple of years under her leadership.
Elson has organized events held at the resort that have raised more than $1 million for community organizations over the years.
The resort was also recognized for its “Christmas in July” Facebook campaign.
Central Virginia chapter of the American Marketing Association covers a large part of the state, including Charlottesville, the Shenandoah Valley, Lynchburg, Farmville, Roanoke and Blacksburg.