Digital Communications Manager

Posted: 05/23/2021

Are you an excellent storyteller and experienced manager of digital communications campaigns? Use your talents and knowledge of digital communications channels to make a difference by sharing the story of the Blue Ridge Area Food Bank, a respected, regional nonprofit serving 25 counties. 
The Digital Communications Manager is responsible for managing the Food Bank’s digital communications initiatives to build awareness about the organization’s mission, services, needs, and successes, and to position the organization as the leading hunger-relief agency in the Blue Ridge Area. This position is an integral part of a collaborative Development team and reports to the Director of Marketing & Communications. Our Marketing & Communications program is charged with helping to educate, inspire, engage, recruit, and retain supporters of and advocates for our mission. We leverage a variety of strategies and tactics to reach the broadest audience possible, while working in close collaboration with colleagues who are personalizing relationships with donors and volunteers. 

The key responsibilities of the Digital Communications Manager include:

  • Create and maintain a social media calendar, apply best practices and proven strategies to engage supporters and advocates, and post informative and engaging content regularly
  • Create and maintain a blog calendar and post engaging content regularly to promote key messages, support campaigns, and enhance website SEO
  • Manage all content (copy and images) for BRAFB website to ensure a consistent and cohesive experience for our stakeholders, one that supports the organization’s strategic goals and that aligns with our messaging across channels. This includes managing content review and updates, and overseeing design updates, accessibility, SEO, technical maintenance (with vendor), and interdepartmental workflows.
  • Develop content strategy for email campaigns, and write, design, and send audience-specific, carefully coordinated and scheduled e-appeals and e-newsletters
  • Capture photos, videos and stories and create content for use in BRAFB’s communication channels and by DEV colleagues
  • Generate story ideas and write articles
  • Manage bidding and ordering process with vendors as needed for publications and promotional materials
  • Provide occasional in-house design support for select materials
Required job qualifications:
  • Bachelor’s degree or equivalent amount of relevant training and/or experience required in Communications, Public Relations, Journalism, Marketing, or a related field
  • Minimum 3-4 years’ experience in communications, journalism, public relations, marketing, or media relations is required, with a strong focus on digital content creation and distribution
  • Excellent verbal and written communication skills
  • Ability to write creatively and persuasively, and effectively convey key messages
  • Strong experience planning, producing content for, managing, and evaluating digital campaigns to include email, social media, and web platforms
  • Ability to develop a project plan and manage to it
  • Ability to work on multiple projects in a fast-paced environment
  • Ability to work independently and as a collaborative team member
  • Extensive skill in Microsoft Office, including Word
  • Experience with web publishing software and analytics, email marketing software, and social media platforms (WordPress, MailChimp, and Facebook preferred)
  • Experience with design software, particularly Adobe and Canva
  • Knowledge of basic video production
  • Experience in non-profit communications preferred
The Digital Communications Manager role is full-time and will be based in the Charlottesville or Verona location of the Food Bank. Duties may require work on an occasional evening or weekend. Must have a valid driver’s license with a good driving record.
To be considered for this role, candidates must submit a cover letter, resume, and two relevant writing samples to, or mail to the Blue Ridge Area Food Bank, Human Resources Office, P.O. Box 937, Verona, 24482. The position will be open until filled.
The BRAFB is fundamentally committed to the diversity of our staff. We believe diversity is excellence expressing itself through every person’s perspectives and lived experiences. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.